Have You Joined Zachary and Taken the Usher 1F Cereal Challenge?

Eight-year-old Zachary Root, with a little help from his parents and his dad’s college friends from the University of Arizona, including Jayson Siano from SABRE Real Estate Advisors, launched the Usher 1F Cereal Challenge on February 13th. While we had high hopes for this virtual fundraising campaign, we never could have anticipated the response and outpouring of support. Thank you so much to everyone who has joined us!

We wanted to update you on the amazing progress your support has made possible. With over 1000 videos posted on social media, not just across the U.S. but also around the world in Canada, Australia, Switzerland, and the U.K., to date the Cereal Challenge, #Usher1FCerealChallenge, has brought in $150,000 for much needed Usher 1F research.

Our Cereal Challenge is still going on. If you haven’t joined us yet, check out #Usher1FCerealChallenge on Facebook and Instagram, and join the Challenge to help us reach our $250,000 goal, which will fund a year of research at two of our research labs!

DONATE TO THE CEREAL CHALLENGE

Kellogg’s accepted the challenge with

Snap, Crackle, Pop
Tony the Tiger
Apple Jacks
Toucan Sam

Post Cereals accepted the challenge, gifting Zachary with a one-of-a-kind box of his own Fruity Pebbles (photo below).

Athletes have joined us

Oshane Ximines from the New York Giants
Miles Wood from the New Jersey Devils
Former Yankees player James J. Leyritz

and actors

Tovah Feldshuh
Bradford Anderson
Jared Gertner
Rena Strober

Our University of Oregon researchers Monte Westerfield and Jennifer Phillips also joined us, as have schools, including

The Epstein School in Atlanta
The Summit Speech School in New Jersey
The West Essex Middle School in New Jersey

with more schools joining us soon.

In addition to all the posts on social media, Zachary and his family have made the news multiple times. Please check out these links to all the wonderful publicity that is helping us raise vital research funding and awareness for Usher 1F.